Family Holiday Leads via Facebook

I market tailor-made holiday packages and want to fill my sales funnel with qualified family travellers, not random click-throughs. I’m therefore looking for a Facebook ads specialist who can plan, build, and optimise lead-generation campaigns aimed squarely at parents researching their next getaway.

Your job will start with audience research to isolate parents with children in specific age brackets and spending profiles, then move into crafting scroll-stopping creative and copy that speaks to stress-free, memory-making vacations. From there I’ll need you to configure the Facebook Pixel, design lead forms or landing pages that sync cleanly with my CRM, set up A/B tests, and keep a close eye on cost-per-lead, ROAS, and overall funnel health.

Deliverables I expect:
• Campaign strategy document (goals, targeting, creative angles)
• Ad sets and creatives published in Ads Manager, fully tracked with Pixel events
• Weekly performance report with actionable optimisation steps

I already have sample itineraries, high-quality images, and rough copy blocks; you’re free to improve or replace them if it boosts conversions. Experience in the travel sector is a strong plus, especially if you’ve scaled family-focused offers before. Please outline similar campaigns you’ve run and the average lead cost achieved so I can gauge fit.