Facebook ad manager (contract) work
Budget: $1,500 – $3,000 AUD
The scope of the agency's requirement is to hire a diverse Facebook ad manager who can effectively manage and optimize Facebook ad campaigns for clients. Our agency aims to reach a wider audience and create inclusive advertising campaigns that resonate with diverse target demographics.
Specific Requirements:
1. Expertise in Facebook Advertising: Have in-depth knowledge and experience in running Facebook ad campaigns. Familiar with various ad formats, targeting options, campaign objectives, and optimization techniques.
2. Understanding of Diversity and Inclusion: Understands the importance of diversity and inclusion in advertising. Able to create campaigns that are inclusive, respectful, and representative of diverse audiences.
3. Target Audience Analysis: Conducting audience research and analysis to identify target demographics and their preferences. The ability to tailor ad content and messaging accordingly.
4. Ad Creative Development: Creative skills to develop engaging and visually appealing ad content. Able to collaborate with designers and copywriters to create compelling ad visuals and persuasive ad copy.
5. A/B Testing and Optimization: Strong analytical mindset and be proficient in A/B testing methodologies. Able to optimize campaigns based on performance data, making data-driven decisions to improve ad targeting, creative elements, and overall campaign effectiveness.
6. Budget Management: Managing ad budgets effectively, ensuring optimal allocation and monitoring expenses to achieve maximum ROI for clients.
7. Performance Reporting: The agency requires regular performance reporting, including metrics such as impressions, reach, click-through rates (CTR), conversions, and return on ad spend (ROAS). As well as insights and recommendations based on campaign results.
8. Communication and Collaboration: Strong communication skills, can effectively liaise with clients, understand their goals and requirements, and provide updates on campaign progress. Have the capacity to collaborate with internal teams, such as designers and content creators, to coordinate campaign elements.
9. Stay Updated with Facebook Ad Policies: Stay updated with Facebook's ad policies and guidelines to ensure compliance and avoid any potential issues or violations.
10. Diversity and Inclusion Metrics: Track and report diversity and inclusion metrics in advertising campaigns, such as representation, inclusivity, and impact on diverse audiences.
Specific Requirements:
1. Expertise in Facebook Advertising: Have in-depth knowledge and experience in running Facebook ad campaigns. Familiar with various ad formats, targeting options, campaign objectives, and optimization techniques.
2. Understanding of Diversity and Inclusion: Understands the importance of diversity and inclusion in advertising. Able to create campaigns that are inclusive, respectful, and representative of diverse audiences.
3. Target Audience Analysis: Conducting audience research and analysis to identify target demographics and their preferences. The ability to tailor ad content and messaging accordingly.
4. Ad Creative Development: Creative skills to develop engaging and visually appealing ad content. Able to collaborate with designers and copywriters to create compelling ad visuals and persuasive ad copy.
5. A/B Testing and Optimization: Strong analytical mindset and be proficient in A/B testing methodologies. Able to optimize campaigns based on performance data, making data-driven decisions to improve ad targeting, creative elements, and overall campaign effectiveness.
6. Budget Management: Managing ad budgets effectively, ensuring optimal allocation and monitoring expenses to achieve maximum ROI for clients.
7. Performance Reporting: The agency requires regular performance reporting, including metrics such as impressions, reach, click-through rates (CTR), conversions, and return on ad spend (ROAS). As well as insights and recommendations based on campaign results.
8. Communication and Collaboration: Strong communication skills, can effectively liaise with clients, understand their goals and requirements, and provide updates on campaign progress. Have the capacity to collaborate with internal teams, such as designers and content creators, to coordinate campaign elements.
9. Stay Updated with Facebook Ad Policies: Stay updated with Facebook's ad policies and guidelines to ensure compliance and avoid any potential issues or violations.
10. Diversity and Inclusion Metrics: Track and report diversity and inclusion metrics in advertising campaigns, such as representation, inclusivity, and impact on diverse audiences.
Related categories:
Internet Marketing
Facebook Marketing
Marketing
Social Media Marketing
Facebook Ads