Facebook/Meta Ads for Romance Books

Job ID: 40539754

Budget: $250 – $750 USD

I’m an independent romance author with 24 titles looking for a Facebook Ads specialist to manage and optimize my ad campaigns with the laser-focused objective of increasing book sales. This is a fun, creative opportunity working with romance tropes, emotional hooks, and highly marketable book bundles while directly impacting sales.

My core readership is romance readers, so experience crafting irresistible hooks, headlines, and visuals for this demographic is essential. While I’m open to future expansion, for this engagement all campaigns will run exclusively on Facebook. That means deep knowledge of the latest Meta ad tools, conversion-focused objectives, event tracking, and look-alike audiences optimized for purchases on Amazon or similar storefronts.

Project Overview:
• 3 different book bundles to promote
• Each targets a different audience and will need its own strategy
• Ongoing testing, tweaking, and optimization is key

Scope of Work:
• Facebook/Meta ad setup and strategy (pixel and dashboard already in place)
• Audience targeting (romance readers/subgenres)
• Thumb-stopping creative (static, carousel, or short video reels) plus copy that matches my author voice and brand
• A/B testing (copy, images, hooks)
• Regular optimization and performance monitoring
• Weekly reports highlighting spend, CPC, CTR, and, most importantly, cost-per-sale

This is not “set it and forget it.” I’m looking for someone who pays attention to detail and consistently refines campaigns over time. Experience marketing books (especially romance) is a bonus. If you love testing, optimizing, and working with story-driven products, this could be a great fit with potential long-term collaboration. Please include examples of past campaigns and your approach to scaling ads.

Open to hourly or project pricing. Budget chosen for this posting is per month.