Facebook Leads For Sportsbook App
Budget: €30 – €250 EUR
This campaign centres on driving high-intent, qualified leads on Facebook for my sportsbook mobile app. The goal is simple: users across the country—specifically adults aged 18-45—see the ad, click, and proceed to download the app.
I will supply the creative assets, compliance wording, and the install tracking links. Your role is to structure, launch, and optimise the Facebook Ads so that installs rise and cost per lead stays low while staying fully compliant with Meta’s advertising policies for real-money gaming.
Key points
• Geographic scope: national coverage within BURUNDI.
• Audience focus: 18-45 sports bettors.
• Primary CTA: “Download the app” from website.
Deliverables
1. Campaign build in Ads Manager, including ad sets, creatives, and lead form/app install objective.
2. Pixel/event configuration to attribute installs accurately.
3. Daily performance dashboard or report highlighting spend, CPL, and install volume.
4. First optimisation pass after 72 hours, then ongoing tweaks to sustain volume and efficiency.
Acceptance criteria
• Minimum 100 qualified installs in the first week.
• CPL meets the target we agree on before launch.
• All ads approved by Meta with no policy violations.
If you work comfortably with Facebook Ads Manager, custom audiences, and real-money gaming compliance, this project should be straightforward and fast to scale.
I will supply the creative assets, compliance wording, and the install tracking links. Your role is to structure, launch, and optimise the Facebook Ads so that installs rise and cost per lead stays low while staying fully compliant with Meta’s advertising policies for real-money gaming.
Key points
• Geographic scope: national coverage within BURUNDI.
• Audience focus: 18-45 sports bettors.
• Primary CTA: “Download the app” from website.
Deliverables
1. Campaign build in Ads Manager, including ad sets, creatives, and lead form/app install objective.
2. Pixel/event configuration to attribute installs accurately.
3. Daily performance dashboard or report highlighting spend, CPL, and install volume.
4. First optimisation pass after 72 hours, then ongoing tweaks to sustain volume and efficiency.
Acceptance criteria
• Minimum 100 qualified installs in the first week.
• CPL meets the target we agree on before launch.
• All ads approved by Meta with no policy violations.
If you work comfortably with Facebook Ads Manager, custom audiences, and real-money gaming compliance, this project should be straightforward and fast to scale.