Facebook Leads A/B Campaign
Budget: $30 – $250 USD
My mobile wound-care practice serves patients across Philadelphia, and I’m ready to turn Facebook into a steady source of qualified inquiries. The goal is strictly lead generation from patients who actively need wound care. I already have two short Reels that tell the same story with different visual styles, giving us the perfect A/B test foundation.
The work covers complete campaign build-out in Meta Ads Manager, geo-targeted to Philadelphia and surrounding counties. The campaign will optimize for the Leads objective, sending clicks to a dedicated, mobile-first landing page where a HIPAA-compliant form will capture each prospect’s details. Meta Pixel tracking (with optional UTM parameters for Google Analytics) must be in place so every action on the page ties back to its originating ad. I have three reels already done and looking to pick two for this test.
Deliverables
• High-converting landing page or refinement of my existing page, connected to our CRM
• Pixel and event setup to track page views and completed lead forms
• Ongoing monitoring with data-driven tweaks to bids, placements, and creative
• A concise weekly report highlighting cost per lead, CTR, and recommendations
• Final hand-off package: audiences, ad settings, and performance summary ready for future scaling
If you have solid experience running Facebook lead campaigns for healthcare or similarly regulated niches and can set up reliable tracking from click to form submission, this should be a straightforward yet high-impact engagement. I am looking to do a very modest budget for this and run for two weeks.
The landing page is www.philadelphiawoundcare.com/treatmywound/#
and the website still under construction but being finalized in the next two days.
www.philadelphiawoundcare.com
The work covers complete campaign build-out in Meta Ads Manager, geo-targeted to Philadelphia and surrounding counties. The campaign will optimize for the Leads objective, sending clicks to a dedicated, mobile-first landing page where a HIPAA-compliant form will capture each prospect’s details. Meta Pixel tracking (with optional UTM parameters for Google Analytics) must be in place so every action on the page ties back to its originating ad. I have three reels already done and looking to pick two for this test.
Deliverables
• High-converting landing page or refinement of my existing page, connected to our CRM
• Pixel and event setup to track page views and completed lead forms
• Ongoing monitoring with data-driven tweaks to bids, placements, and creative
• A concise weekly report highlighting cost per lead, CTR, and recommendations
• Final hand-off package: audiences, ad settings, and performance summary ready for future scaling
If you have solid experience running Facebook lead campaigns for healthcare or similarly regulated niches and can set up reliable tracking from click to form submission, this should be a straightforward yet high-impact engagement. I am looking to do a very modest budget for this and run for two weeks.
The landing page is www.philadelphiawoundcare.com/treatmywound/#
and the website still under construction but being finalized in the next two days.
www.philadelphiawoundcare.com