B2B Facebook Lead Generation Campaign
Budget: ₹1,500 – ₹12,500 INR
The goal is simple: bring in a consistent flow of high-quality B2B leads from the marketing sector using Facebook Ads. I already have my ideal customer profile defined—marketing decision-makers and agency owners—and now I need a data-driven campaign that reaches them, captures their details through on-platform Lead Forms, and feeds those contacts directly into my CRM for immediate follow-up.
Here’s what the project covers:
• Audience research and laser-focused targeting that speaks to marketing professionals.
• Creation of compelling ad copy and visuals aligned with brand guidelines.
• Full campaign build in Facebook Ads Manager, including pixel/events configuration and native Lead Forms.
• Ongoing optimisation—budget reallocation, A/B testing, and bid adjustments—to maximise lead volume and maintain efficiency.
• Weekly performance reports highlighting spend, leads captured, cost per lead, and actionable next steps.
Success is measured by the number of qualified contacts generated and continuous improvement in cost per lead over the campaign’s lifetime. If you’re fluent in Meta’s advertising tools and have a track record with B2B acquisition, this project is ready to launch.
Here’s what the project covers:
• Audience research and laser-focused targeting that speaks to marketing professionals.
• Creation of compelling ad copy and visuals aligned with brand guidelines.
• Full campaign build in Facebook Ads Manager, including pixel/events configuration and native Lead Forms.
• Ongoing optimisation—budget reallocation, A/B testing, and bid adjustments—to maximise lead volume and maintain efficiency.
• Weekly performance reports highlighting spend, leads captured, cost per lead, and actionable next steps.
Success is measured by the number of qualified contacts generated and continuous improvement in cost per lead over the campaign’s lifetime. If you’re fluent in Meta’s advertising tools and have a track record with B2B acquisition, this project is ready to launch.