Facebook Lead Generation Ads
Budget: ₹12,500 – ₹37,500 INR
The goal is straightforward: collect qualified leads through a tightly-focused Facebook Ads campaign. I need the full funnel built and optimised—from audience definition to tracking and weekly tweaks—so I can concentrate on converting the enquiries that come in.
Objective
The campaign must run on the Lead Generation objective inside Meta Ads Manager, using Instant Forms for a seamless, on-platform experience that keeps cost per lead low.
Audience Strategy
Targeting will rely on interests and behaviours, with a strong emphasis on purchasing behaviour signals that indicate buying intent. I will supply a brief on my product and any existing customer insights; you’ll translate that into laser-focused ad sets.
Creative & Copy
Three to four static images or short videos plus matched primary text and headlines are expected. All assets should be tailored to the purchasing-behaviour segment you build.
Tracking & Reporting
Meta Pixel and Conversion API already sit on the site; you’ll verify they fire correctly, set up custom events if needed, and create a reporting view that highlights volume, CPL and lead quality indicators.
Deliverables
• Campaign structure inside my Business Manager (ad sets, ads, Instant Form)
• 3–4 visual creatives and copy variations
• Pixel/Conversion API validation and custom events (if required)
• Weekly optimisation notes for the first month, delivered in a short Loom video or PDF
Acceptance Criteria
• Ads approved and live within 5 days of project start
• Initial CPL target met or trending downward after the first optimisation cycle
• Clear, transparent reporting that I can replicate on my own later
Access to Business Manager and past campaign data will be provided on kickoff.
Objective
The campaign must run on the Lead Generation objective inside Meta Ads Manager, using Instant Forms for a seamless, on-platform experience that keeps cost per lead low.
Audience Strategy
Targeting will rely on interests and behaviours, with a strong emphasis on purchasing behaviour signals that indicate buying intent. I will supply a brief on my product and any existing customer insights; you’ll translate that into laser-focused ad sets.
Creative & Copy
Three to four static images or short videos plus matched primary text and headlines are expected. All assets should be tailored to the purchasing-behaviour segment you build.
Tracking & Reporting
Meta Pixel and Conversion API already sit on the site; you’ll verify they fire correctly, set up custom events if needed, and create a reporting view that highlights volume, CPL and lead quality indicators.
Deliverables
• Campaign structure inside my Business Manager (ad sets, ads, Instant Form)
• 3–4 visual creatives and copy variations
• Pixel/Conversion API validation and custom events (if required)
• Weekly optimisation notes for the first month, delivered in a short Loom video or PDF
Acceptance Criteria
• Ads approved and live within 5 days of project start
• Initial CPL target met or trending downward after the first optimisation cycle
• Clear, transparent reporting that I can replicate on my own later
Access to Business Manager and past campaign data will be provided on kickoff.