Facebook B2C Lead Generation
Budget: $8 – $15 USD
I’m looking for a seasoned Facebook Ads professional who can build and run a results-driven campaign with one clear goal: generating high-quality B2C leads. You’ll take full ownership of strategy, setup, creative testing, optimisation and reporting so I can focus on converting the prospects you deliver.
Here’s what I need from you:
• Map out a lead-generation funnel inside Facebook Ads Manager, including ad set structure, conversion objective and pixel events.
• Craft compelling copy and visuals that speak directly to our consumer audience and motivate them to submit their details.
• Implement precise targeting—lookalikes, interest stacks, custom audiences—balancing reach with relevance to keep cost-per-lead low.
• Monitor performance daily, refine bids, budgets and creatives, and scale winning segments while pausing under-performers.
• Provide concise weekly reports outlining spend, CPL, conversions and actionable insights.
Acceptance criteria:
• Campaign goes live within seven days of project start.
• At least three creative variants tested in the first week.
• Cost per lead meets or beats the industry benchmark we’ll agree on before launch.
• Transparent analytics shared via Facebook Ads Manager and a brief written summary.
If you’re confident in your ability to consistently bring in consumer leads and can back it up with past results, let’s get started.
Here’s what I need from you:
• Map out a lead-generation funnel inside Facebook Ads Manager, including ad set structure, conversion objective and pixel events.
• Craft compelling copy and visuals that speak directly to our consumer audience and motivate them to submit their details.
• Implement precise targeting—lookalikes, interest stacks, custom audiences—balancing reach with relevance to keep cost-per-lead low.
• Monitor performance daily, refine bids, budgets and creatives, and scale winning segments while pausing under-performers.
• Provide concise weekly reports outlining spend, CPL, conversions and actionable insights.
Acceptance criteria:
• Campaign goes live within seven days of project start.
• At least three creative variants tested in the first week.
• Cost per lead meets or beats the industry benchmark we’ll agree on before launch.
• Transparent analytics shared via Facebook Ads Manager and a brief written summary.
If you’re confident in your ability to consistently bring in consumer leads and can back it up with past results, let’s get started.