Facebook Lead Generation Ad

I'm looking for a creative and experienced Facebook ad specialist to help generate consumer leads (B2C) for my brand.

Objectives:
- The primary goal is to generate leads.
- The target audience is consumers (B2C).
- The desired action for potential leads is to visit our website.

Requirements:
- Proven experience in creating high-converting Facebook ads.
- Strong understanding of B2C lead generation strategies.
- Ability to design engaging ad visuals and copy.
- Expertise in targeting and optimizing for our specific audience.

Ideal Skills:
- Proficiency in Facebook Ads Manager.
- Experience with A/B testing and analytics.
- Strong graphic design skills (optional but a plus).

Please provide samples of previous work and a brief strategy outline.