Facebook Lead-Gen Ad Specialist
Budget: $15 – $25 USD
I need an experienced Facebook Ads administrator to design, launch, and continually optimise lead-generation campaigns that turn cold traffic into qualified sales leads.
The immediate focus is Facebook (LinkedIn expansion is on the horizon), and the objective is clear: build a predictable flow of prospects through high-converting lead-gen ads. You should know how to translate marketing goals into campaign structures, audiences, and creatives that perform.
Here’s what I’ll count on you to handle:
• Audit any existing assets, pixels, and data.
• Define personas and international targeting segments.
• Build and launch lead-gen campaigns—copy, visuals, budget allocation, and tracking all included.
• Set up and fine-tune conversion events so every click is measured.
• Run A/B tests on headlines, creatives, placements, and bidding strategies, then scale what works.
• Report weekly on CPL, conversion rate, and recommendations for next steps.
A solid track record of increasing conversions, a strong grasp of user experience, and clear communication are absolutely essential. If you’re organised, proactive, and eager for a role that can evolve into a full-time position, let’s talk.
The immediate focus is Facebook (LinkedIn expansion is on the horizon), and the objective is clear: build a predictable flow of prospects through high-converting lead-gen ads. You should know how to translate marketing goals into campaign structures, audiences, and creatives that perform.
Here’s what I’ll count on you to handle:
• Audit any existing assets, pixels, and data.
• Define personas and international targeting segments.
• Build and launch lead-gen campaigns—copy, visuals, budget allocation, and tracking all included.
• Set up and fine-tune conversion events so every click is measured.
• Run A/B tests on headlines, creatives, placements, and bidding strategies, then scale what works.
• Report weekly on CPL, conversion rate, and recommendations for next steps.
A solid track record of increasing conversions, a strong grasp of user experience, and clear communication are absolutely essential. If you’re organised, proactive, and eager for a role that can evolve into a full-time position, let’s talk.