Facebook Lead-Gen Campaign Manager
Budget: $8 – $15 USD
The assignment centres on turning my Facebook presence into a reliable source of qualified leads and direct sales. I have the page, a small but engaged audience, and a clear product line—what’s missing is a results-driven campaign that moves people from scrolling to purchasing.
Scope of work
• Audit the current page, pixel, and any past ad data, then outline a strategy focused squarely on conversion.
• Build and schedule a content mix that nurtures prospects (posts, images, short videos as needed) and dovetails with targeted ad sets.
• Set up and manage Facebook Ads Manager campaigns, including look-alike and retargeting audiences, creative testing, budget pacing, and bid optimisation.
• Implement lead capture flows—on-platform Instant Forms or traffic to my landing page—so every click is measurable.
• Supply concise weekly reports highlighting spend, cost per lead, and sales attributed, plus insights for ongoing improvements.
Acceptance criteria
1. Campaign is live within seven days of project start, with tracking and pixel firing correctly.
2. At least two creative variations and two audience segments are tested in the first month.
3. Weekly report delivered every Friday in PDF or Google Data Studio.
4. Cost per lead and purchase tracking visible inside Ads Manager.
If you’re comfortable owning the full funnel—from strategy through optimisation and reporting—this brief should fit perfectly.
Scope of work
• Audit the current page, pixel, and any past ad data, then outline a strategy focused squarely on conversion.
• Build and schedule a content mix that nurtures prospects (posts, images, short videos as needed) and dovetails with targeted ad sets.
• Set up and manage Facebook Ads Manager campaigns, including look-alike and retargeting audiences, creative testing, budget pacing, and bid optimisation.
• Implement lead capture flows—on-platform Instant Forms or traffic to my landing page—so every click is measurable.
• Supply concise weekly reports highlighting spend, cost per lead, and sales attributed, plus insights for ongoing improvements.
Acceptance criteria
1. Campaign is live within seven days of project start, with tracking and pixel firing correctly.
2. At least two creative variations and two audience segments are tested in the first month.
3. Weekly report delivered every Friday in PDF or Google Data Studio.
4. Cost per lead and purchase tracking visible inside Ads Manager.
If you’re comfortable owning the full funnel—from strategy through optimisation and reporting—this brief should fit perfectly.