Facebook Lead Campaigns for Pet Platform
Budget: $15 – $25 AUD
I’ve just taken my Australian pet-sitting marketplace live and now need a steady flow of new users on both sides of the exchange—pet owners looking for care and sitters eager for bookings. The immediate priority is a Facebook and Instagram advertising program built for one thing: generating qualified leads.
Here is what I need handled end-to-end:
• Campaign blueprint that maps objectives, funnel stages, KPIs and the split between pet-owner and pet-sitter audiences.
• Creative production each month: a balanced mix of eye-catching static images and short, scroll-stopping videos that stay on brand.
• Full ad-account build-out in Ads Manager, including Pixel/Conversions API setup, custom & look-alike audiences, and retargeting loops.
• Ongoing optimisation—budget re-allocation, A/B testing, copy tweaks, creative refreshes—and weekly insight reports so I can see cost-per-lead trends at a glance.
I’m happy to supply brand guidelines, user personas and any data we’ve gathered so far. If you’re confident driving lead gen in a two-sided marketplace and comfortable owning strategy, creative and performance tuning, let’s talk.
Here is what I need handled end-to-end:
• Campaign blueprint that maps objectives, funnel stages, KPIs and the split between pet-owner and pet-sitter audiences.
• Creative production each month: a balanced mix of eye-catching static images and short, scroll-stopping videos that stay on brand.
• Full ad-account build-out in Ads Manager, including Pixel/Conversions API setup, custom & look-alike audiences, and retargeting loops.
• Ongoing optimisation—budget re-allocation, A/B testing, copy tweaks, creative refreshes—and weekly insight reports so I can see cost-per-lead trends at a glance.
I’m happy to supply brand guidelines, user personas and any data we’ve gathered so far. If you’re confident driving lead gen in a two-sided marketplace and comfortable owning strategy, creative and performance tuning, let’s talk.