Facebook Instagram Strategy & Ad Management
Budget: $8 – $15 USD
Www.FieldCrestPerArts.com
IG: FieldCrestArts
I’m looking to put a clear, results-driven social media marketing engine in place, centred on Facebook and Instagram. First, I need a solid strategy: audience personas, messaging angles, posting rhythm, KPIs, and a paid-media roadmap that folds neatly into my wider funnel. Once the plan is agreed, you’ll move straight into content creation—producing platform-ready graphics and images, short-form videos, and the accompanying copy that ties everything together. Some of these will ne planned and canned, but others will be as events happen throughout the year.
I also want the paid side handled. That means setting up, optimising, and monitoring campaigns in Facebook Ads Manager, with quarterly Google Ads layered in so the two channels reinforce each other. Pixel placement, remarketing lists, and A/B testing are all part of the brief.
Deliverables
• One annual strategy deck (30-day rollout, KPI targets)
• A monthly content calendar for Facebook & Instagram
• 15 static posts, 5 short videos, and polished captions ready to schedule on a monthly basis for the year.
• Assessment including pixel/event tracking
• Initial campaign launch plus a performance report template we can reuse
Acceptance criteria
• Strategy approved and reflected in content calendar
• All creative meets platform specs and brand guidelines with relevant content.
• Ads live, tracking verified, first analytics report delivered on time
* Once established, this will take 10 hours or less weekly.
If you’re comfortable taking an idea from planning through creative production to live campaign management—and refining it with real-time data—I’d love to hear how you’d tackle this.
IG: FieldCrestArts
I’m looking to put a clear, results-driven social media marketing engine in place, centred on Facebook and Instagram. First, I need a solid strategy: audience personas, messaging angles, posting rhythm, KPIs, and a paid-media roadmap that folds neatly into my wider funnel. Once the plan is agreed, you’ll move straight into content creation—producing platform-ready graphics and images, short-form videos, and the accompanying copy that ties everything together. Some of these will ne planned and canned, but others will be as events happen throughout the year.
I also want the paid side handled. That means setting up, optimising, and monitoring campaigns in Facebook Ads Manager, with quarterly Google Ads layered in so the two channels reinforce each other. Pixel placement, remarketing lists, and A/B testing are all part of the brief.
Deliverables
• One annual strategy deck (30-day rollout, KPI targets)
• A monthly content calendar for Facebook & Instagram
• 15 static posts, 5 short videos, and polished captions ready to schedule on a monthly basis for the year.
• Assessment including pixel/event tracking
• Initial campaign launch plus a performance report template we can reuse
Acceptance criteria
• Strategy approved and reflected in content calendar
• All creative meets platform specs and brand guidelines with relevant content.
• Ads live, tracking verified, first analytics report delivered on time
* Once established, this will take 10 hours or less weekly.
If you’re comfortable taking an idea from planning through creative production to live campaign management—and refining it with real-time data—I’d love to hear how you’d tackle this.