Facebook-Instagram Sales Ad Campaign
Budget: $30 – $250 AUD
I need a results-oriented marketer to plan, build, and optimise paid campaigns on both Facebook and Instagram with one clear objective: drive direct sales. The account is ready; what I’m missing is a strategic set-up that can turn traffic into revenue.
What I expect you to handle
• Campaign architecture built around conversion objectives
• Audience research, detailed targeting, and look-alike creation
• Compelling, image-based ad creative (following brand guidelines)
• Pixel and Conversion API implementation to ensure accurate tracking
• Ongoing split-testing of visuals, copy, placements, and bids
• Weekly performance reports highlighting ROAS, CPA, and next steps
Acceptance criteria
• First ads live within five days of project start
• Minimum of three image variants per ad set
• Clear proof that pixel events fire correctly (screen share or Loom walkthrough)
• ROAS tracking visible inside Ads Manager dashboard
If you’re comfortable taking full ownership of a sales-driven funnel on Facebook and Instagram while prioritising strong imagery, let’s move forward.
What I expect you to handle
• Campaign architecture built around conversion objectives
• Audience research, detailed targeting, and look-alike creation
• Compelling, image-based ad creative (following brand guidelines)
• Pixel and Conversion API implementation to ensure accurate tracking
• Ongoing split-testing of visuals, copy, placements, and bids
• Weekly performance reports highlighting ROAS, CPA, and next steps
Acceptance criteria
• First ads live within five days of project start
• Minimum of three image variants per ad set
• Clear proof that pixel events fire correctly (screen share or Loom walkthrough)
• ROAS tracking visible inside Ads Manager dashboard
If you’re comfortable taking full ownership of a sales-driven funnel on Facebook and Instagram while prioritising strong imagery, let’s move forward.