Facebook & Instagram Media Buying
Budget: $30 – $250 USD
Campaigns on Facebook and Instagram need to be planned, launched, and continuously optimised to drive both traffic and conversions. Everything will run through Meta Business Suite and Ads Manager, with full-funnel tracking via the Meta Pixel and, where relevant, server-side events.
you will supply creative assets, and a clear monthly spend cap. my job is to translate that into well-structured campaigns, split-test audiences and creatives, and adjust bids or budgets daily so the account hits agreed KPIs for CPA and ROAS.
Deliverables
• Campaign architecture set up in Ads Manager (objectives, ad sets, ads)
• Pixel and event configuration verified in Events Manager
• Two rounds of creative or copy refinements based on data
• Weekly performance report covering spend, impressions, CTR, CPA, ROAS, and next steps
Acceptance criteria
The account must pass Meta’s diagnostics with no critical errors, maintain attribution integrity, and demonstrate data-backed optimisation decisions in each weekly report.
you will supply creative assets, and a clear monthly spend cap. my job is to translate that into well-structured campaigns, split-test audiences and creatives, and adjust bids or budgets daily so the account hits agreed KPIs for CPA and ROAS.
Deliverables
• Campaign architecture set up in Ads Manager (objectives, ad sets, ads)
• Pixel and event configuration verified in Events Manager
• Two rounds of creative or copy refinements based on data
• Weekly performance report covering spend, impressions, CTR, CPA, ROAS, and next steps
Acceptance criteria
The account must pass Meta’s diagnostics with no critical errors, maintain attribution integrity, and demonstrate data-backed optimisation decisions in each weekly report.