Facebook & Instagram Lead Generation
Budget: ₹1,500 – ₹12,500 INR
I want to run a focused, results-oriented campaign on Facebook and Instagram with one clear objective: turning targeted traffic into measurable leads and sales. The scope is strictly social media; search engines and email can stay on the back burner until this channel is fully optimised.
Your work starts with audience research and a channel-specific strategy. From there, create attention-grabbing ad copy and scroll-stopping visuals, set up Meta Ads Manager, install and verify the Facebook Pixel, build conversion events, and launch multiple ad sets with A/B creative tests. Daily budget pacing, bid optimisation, and retargeting workflows are essential to hit cost-per-lead targets.
Core tools in play will be Meta Ads Manager, Facebook Pixel, Instagram Insights, and basic Google Analytics for post-click behaviour.
Deliverables
• 30-day campaign blueprint with audience definitions
• 3–5 complete ad sets (copy, images/video, placements)
• Pixel and conversion tracking fully configured and tested
• Weekly performance dashboard outlining spend, CPL, ROAS, and next steps
I’m aiming to kick off within a week, run an initial 30-day sprint, then scale what performs best. Clear reporting, rapid optimisation cycles, and transparent communication are crucial so we can double down on what generates the most qualified leads.
Your work starts with audience research and a channel-specific strategy. From there, create attention-grabbing ad copy and scroll-stopping visuals, set up Meta Ads Manager, install and verify the Facebook Pixel, build conversion events, and launch multiple ad sets with A/B creative tests. Daily budget pacing, bid optimisation, and retargeting workflows are essential to hit cost-per-lead targets.
Core tools in play will be Meta Ads Manager, Facebook Pixel, Instagram Insights, and basic Google Analytics for post-click behaviour.
Deliverables
• 30-day campaign blueprint with audience definitions
• 3–5 complete ad sets (copy, images/video, placements)
• Pixel and conversion tracking fully configured and tested
• Weekly performance dashboard outlining spend, CPL, ROAS, and next steps
I’m aiming to kick off within a week, run an initial 30-day sprint, then scale what performs best. Clear reporting, rapid optimisation cycles, and transparent communication are crucial so we can double down on what generates the most qualified leads.