Facebook-Instagram Lead Generation -- 2
Budget: ₹12,500 – ₹37,500 INR
My priority is to turn our Facebook and Instagram presence into a steady stream of qualified leads and, ultimately, sales. To get there, I need a full-funnel strategy that combines eye-catching creatives with precise audience targeting and constant optimisation inside Meta Ads Manager.
Here’s what the assignment covers from my side: an existing ad account with basic pixel tracking in place, a clear description of our ideal customer, past campaign data, and brand guidelines. What I’m missing—and what you will deliver—is the creative firepower and daily management rigour to scale results.
Deliverables
• Images and graphics: scroll-stopping feed posts, Stories, and ad variations sized correctly for all placements
• Videos: short-form clips (15-30 s) for Reels, Stories, and in-feed ads, complete with captions and thumbnail design
• Campaign build-out: audience research, ad set structuring, copywriting, and A/B testing
• Ongoing optimisation: budget reallocation, creative refreshes, and detailed weekly performance reports (CPL, ROAS, CTR)
Acceptance criteria
• Cost-per-lead meets or beats our historical benchmark within the first 30 days
• Minimum two new creative concepts (image or video) pushed live each week
• Transparent reporting with actionable insights delivered every Friday
I’ll supply product assets and grant account access on day one so you can hit the ground running.
Here’s what the assignment covers from my side: an existing ad account with basic pixel tracking in place, a clear description of our ideal customer, past campaign data, and brand guidelines. What I’m missing—and what you will deliver—is the creative firepower and daily management rigour to scale results.
Deliverables
• Images and graphics: scroll-stopping feed posts, Stories, and ad variations sized correctly for all placements
• Videos: short-form clips (15-30 s) for Reels, Stories, and in-feed ads, complete with captions and thumbnail design
• Campaign build-out: audience research, ad set structuring, copywriting, and A/B testing
• Ongoing optimisation: budget reallocation, creative refreshes, and detailed weekly performance reports (CPL, ROAS, CTR)
Acceptance criteria
• Cost-per-lead meets or beats our historical benchmark within the first 30 days
• Minimum two new creative concepts (image or video) pushed live each week
• Transparent reporting with actionable insights delivered every Friday
I’ll supply product assets and grant account access on day one so you can hit the ground running.