Facebook & Instagram Lead Generation
Budget: ₹600 – ₹1,500 INR
I run a consulting services firm and want a steady flow of qualified leads from social media turned into booked calls and, ultimately, new clients. Facebook and Instagram are the two channels I want to double-down on, with lead generation as the single KPI that matters.
Here’s the workflow I have in mind: you research and build audiences that match my ideal buyer profile, craft compelling ad copy and creative, set the campaigns inside Facebook Ads Manager, and connect everything to an on-platform lead form or a landing page that integrates seamlessly with my CRM. I expect ongoing optimisation—A/B testing, budget re-allocation, and retargeting—so cost-per-lead improves week after week.
Deliverables
• Campaign strategy deck outlining audience segments, ad angles, and funnel logic
• Full build-out of Facebook & Instagram campaigns (ad sets, creatives, tracking)
• Weekly performance report with actionable insights and next steps
Acceptance Criteria
A campaign is considered successful when it consistently hits the agreed-upon cost-per-lead target while maintaining lead quality high enough for my sales team to convert at our usual rate. All tracking must be verified through the Facebook pixel and in-platform lead metrics.
Here’s the workflow I have in mind: you research and build audiences that match my ideal buyer profile, craft compelling ad copy and creative, set the campaigns inside Facebook Ads Manager, and connect everything to an on-platform lead form or a landing page that integrates seamlessly with my CRM. I expect ongoing optimisation—A/B testing, budget re-allocation, and retargeting—so cost-per-lead improves week after week.
Deliverables
• Campaign strategy deck outlining audience segments, ad angles, and funnel logic
• Full build-out of Facebook & Instagram campaigns (ad sets, creatives, tracking)
• Weekly performance report with actionable insights and next steps
Acceptance Criteria
A campaign is considered successful when it consistently hits the agreed-upon cost-per-lead target while maintaining lead quality high enough for my sales team to convert at our usual rate. All tracking must be verified through the Facebook pixel and in-platform lead metrics.