Facebook Instagram Lead Generation
Budget: ₹1,500 – ₹12,500 INR
My business is ready to launch a focused lead-generation campaign on Facebook and Instagram, relying primarily on eye-catching video ads. I already have clear objectives and a defined target audience; what I need now is a specialist who can transform that vision into results inside Meta Ads Manager.
The assignment covers the full cycle:
• Strategy & audience research that pinpoints prospects most likely to convert
• Creation (or refinement) of high-impact video creatives plus concise ad copy that drives clicks to our lead form or landing page
• Campaign set-up in Meta Ads Manager, including pixel events and conversion tracking
• Ongoing optimisation—split-testing audiences, placements, and creative variations to improve CPL week by week
• Transparent reporting with insights I can act on
Acceptance criteria:
• Campaign must be live and tracking conversions correctly within the agreed timeline
• Cost-per-lead targets met or trending downward after optimisation phase
• Weekly summary with key metrics (impressions, CTR, CPL, ROAS if applicable) delivered in an easy-to-read format
If you handle Facebook and Instagram video advertising daily and know how to squeeze the most out of Meta’s lead-generation tools, this project should fit you perfectly.
The assignment covers the full cycle:
• Strategy & audience research that pinpoints prospects most likely to convert
• Creation (or refinement) of high-impact video creatives plus concise ad copy that drives clicks to our lead form or landing page
• Campaign set-up in Meta Ads Manager, including pixel events and conversion tracking
• Ongoing optimisation—split-testing audiences, placements, and creative variations to improve CPL week by week
• Transparent reporting with insights I can act on
Acceptance criteria:
• Campaign must be live and tracking conversions correctly within the agreed timeline
• Cost-per-lead targets met or trending downward after optimisation phase
• Weekly summary with key metrics (impressions, CTR, CPL, ROAS if applicable) delivered in an easy-to-read format
If you handle Facebook and Instagram video advertising daily and know how to squeeze the most out of Meta’s lead-generation tools, this project should fit you perfectly.