Facebook Instagram Lead Generation
Budget: ₹600 – ₹1,500 INR
I’m kicking off a results-oriented Meta campaign that lives solely on Facebook and Instagram. The single KPI is clear: consistent, measurable leads and sales.
Here’s the landscape
• Target channels: Facebook + Instagram, managed through Meta Ads Manager.
• Core offer: time-sensitive promotional deals designed to convert cold traffic.
• Objective: maximise qualified leads and direct purchases while keeping cost-per-result below industry benchmarks.
What the work entails
1. Strategy – translate my promotional offers into a funnel-ready ad plan, covering audience research, positioning, and spend allocation.
2. Creative – craft thumb-stopping ad copy, static images, and short-form video variations that spotlight the promotion and push action.
3. Technical setup – configure campaigns, ad sets, tracking pixels, and conversion events so every click is attributable.
4. Optimisation – monitor daily, iterate on audiences, placements, and creatives, and scale winners.
5. Reporting – provide concise weekly dashboards summarising spend, CPA, ROAS, and next-step recommendations.
Acceptance criteria
• Campaigns live and spending within 72 h of asset approval
• Pixel firing correctly for every key event
• Initial CPA targets hit or trending downward by the end of week one
• Transparent performance report delivered each Friday
If you’re experienced with Ads Manager, audience segmentation, and data-driven optimisation, this should be a straightforward yet rewarding engagement.
Here’s the landscape
• Target channels: Facebook + Instagram, managed through Meta Ads Manager.
• Core offer: time-sensitive promotional deals designed to convert cold traffic.
• Objective: maximise qualified leads and direct purchases while keeping cost-per-result below industry benchmarks.
What the work entails
1. Strategy – translate my promotional offers into a funnel-ready ad plan, covering audience research, positioning, and spend allocation.
2. Creative – craft thumb-stopping ad copy, static images, and short-form video variations that spotlight the promotion and push action.
3. Technical setup – configure campaigns, ad sets, tracking pixels, and conversion events so every click is attributable.
4. Optimisation – monitor daily, iterate on audiences, placements, and creatives, and scale winners.
5. Reporting – provide concise weekly dashboards summarising spend, CPA, ROAS, and next-step recommendations.
Acceptance criteria
• Campaigns live and spending within 72 h of asset approval
• Pixel firing correctly for every key event
• Initial CPA targets hit or trending downward by the end of week one
• Transparent performance report delivered each Friday
If you’re experienced with Ads Manager, audience segmentation, and data-driven optimisation, this should be a straightforward yet rewarding engagement.