Facebook & Instagram Lead-Gen Ads
Budget: ₹1,500 – ₹12,500 INR
I need a results-oriented social media campaign that turns cold audiences on Facebook and Instagram into qualified leads for my business. The assignment starts with researching my ideal customer, setting up or refining the Meta pixel, and structuring ad sets that test creative, copy, and audiences side-by-side.
Once the foundations are in place, I expect ongoing optimisation inside Ads Manager—adjusting bids, budgets, and placements so the cost-per-lead drops over time while volume rises. Creative refreshes, look-alike audience builds, and clear reporting should be part of the weekly rhythm.
The core focus is Facebook and Instagram, yet I’m happy to repurpose winning creatives for Google campaigns later if that will amplify results. All leads have to flow cleanly into my CRM or a shared sheet so I can track attribution and follow-up.
Deliverables
• Campaign strategy doc outlining audiences, objectives, and KPIs
• Fully built Facebook & Instagram ad sets with tracking in place
• A/B tested visuals and copy (images or short videos)
• Weekly performance report highlighting leads generated, spend, and next steps
Acceptance criteria: leads meet the agreed targeting profile, tracking works end-to-end, and the cost-per-lead trends downward over the first month.
Once the foundations are in place, I expect ongoing optimisation inside Ads Manager—adjusting bids, budgets, and placements so the cost-per-lead drops over time while volume rises. Creative refreshes, look-alike audience builds, and clear reporting should be part of the weekly rhythm.
The core focus is Facebook and Instagram, yet I’m happy to repurpose winning creatives for Google campaigns later if that will amplify results. All leads have to flow cleanly into my CRM or a shared sheet so I can track attribution and follow-up.
Deliverables
• Campaign strategy doc outlining audiences, objectives, and KPIs
• Fully built Facebook & Instagram ad sets with tracking in place
• A/B tested visuals and copy (images or short videos)
• Weekly performance report highlighting leads generated, spend, and next steps
Acceptance criteria: leads meet the agreed targeting profile, tracking works end-to-end, and the cost-per-lead trends downward over the first month.