Facebook & Instagram Lead Campaign
Budget: $10 – $30 USD
I need a Meta advertising specialist who can build and launch a high-performing lead-generation campaign that runs simultaneously on Facebook and Instagram. The offer targets a mixed audience—some prospects are companies evaluating our service for their teams, others are individual consumers—so the creative and targeting strategy must speak to both segments without diluting the message.
Here is what I expect:
• Campaign architecture built inside Meta Ads Manager, including objective selection, ad sets, and ads optimized strictly for Lead Generation.
• Custom audiences and look-alikes derived from my existing CRM lists and website traffic pixels, plus interest and behavior layers that cover both B2B and B2C profiles.
• At least two ad concepts per segment (static image or short video is fine) along with compelling copy variations to facilitate A/B testing.
• Native lead forms with conditional questions so the sales team can instantly qualify and route new contacts.
• Tracking verified through the Meta pixel and Conversions API to ensure accurate attribution.
• A brief hand-off guide so I can monitor, pause, or scale ads myself after launch.
I’ll provide brand assets, previous buyer personas, and access to our Meta Business Suite as soon as we agree on the timeline. My priority is quality leads over vanity metrics, so I’m interested in a freelancer who can demonstrate past success with cost-per-lead targets and can clearly explain their optimization process.
Here is what I expect:
• Campaign architecture built inside Meta Ads Manager, including objective selection, ad sets, and ads optimized strictly for Lead Generation.
• Custom audiences and look-alikes derived from my existing CRM lists and website traffic pixels, plus interest and behavior layers that cover both B2B and B2C profiles.
• At least two ad concepts per segment (static image or short video is fine) along with compelling copy variations to facilitate A/B testing.
• Native lead forms with conditional questions so the sales team can instantly qualify and route new contacts.
• Tracking verified through the Meta pixel and Conversions API to ensure accurate attribution.
• A brief hand-off guide so I can monitor, pause, or scale ads myself after launch.
I’ll provide brand assets, previous buyer personas, and access to our Meta Business Suite as soon as we agree on the timeline. My priority is quality leads over vanity metrics, so I’m interested in a freelancer who can demonstrate past success with cost-per-lead targets and can clearly explain their optimization process.