Facebook & Instagram Lead Ads
Budget: ₹750 – ₹1,250 INR
My business is gearing up for a fresh round of Facebook and Instagram campaigns aimed squarely at the 18-24 age group. The objective is simple: generate high-quality inquiries that convert, all while driving the cost per lead as low as possible.
Here is how the project breaks down:
• Campaign strategy and audience build-out – ads must be crafted to resonate with the chosen Age group demographic and spotlight our core offer: LEADS GENERTATION.
• Creative production – scroll-stopping copy, thumb-stopping visuals, and any short-form video required for both feeds and Stories/Reels.
• Tracking & optimisation – pixel/event setup, A/B testing of copy, creatives, placements, and bids to squeeze maximum conversions out of every dollar.
• Reporting – concise weekly updates covering spend, cost per lead, total leads, and conversion rate so we can iterate fast.
All work happens inside Business Manager using Ads Manager, with data pulled into a simple shared dashboard (Google Sheets, Data Studio, or similar—your call). Strong familiarity with look-alike audiences, custom conversions, and retargeting is essential.
Success will be measured by the volume of qualified leads, a declining CPL trend over the first four weeks, and a clear improvement in inquiry-to-sale conversion.
Here is how the project breaks down:
• Campaign strategy and audience build-out – ads must be crafted to resonate with the chosen Age group demographic and spotlight our core offer: LEADS GENERTATION.
• Creative production – scroll-stopping copy, thumb-stopping visuals, and any short-form video required for both feeds and Stories/Reels.
• Tracking & optimisation – pixel/event setup, A/B testing of copy, creatives, placements, and bids to squeeze maximum conversions out of every dollar.
• Reporting – concise weekly updates covering spend, cost per lead, total leads, and conversion rate so we can iterate fast.
All work happens inside Business Manager using Ads Manager, with data pulled into a simple shared dashboard (Google Sheets, Data Studio, or similar—your call). Strong familiarity with look-alike audiences, custom conversions, and retargeting is essential.
Success will be measured by the volume of qualified leads, a declining CPL trend over the first four weeks, and a clear improvement in inquiry-to-sale conversion.