Facebook & Instagram Lead Ads

I need a complete paid-ads setup and ongoing optimisation on Facebook and Instagram with one clear objective: generate qualified leads for a dive trip in 2026. The campaigns will target audiences in the USA, Canada and the UK, so ad copy, imagery and any lead-gen forms must resonate with these markets.

You’ll work inside Meta Ads Manager, setting up all ad groups, creative variants and tracking (Pixel and, if helpful, the Conversions API). I’ll provide brand guidelines and existing assets; you refine or create new visuals and copy where needed, launch the ads, then monitor and tweak them for performance.

Deliverables
• Campaign structure built and live in my account
• High-converting ad copy and creatives (static or short-form video)
• Precise location, interest and look-alike targeting for USA, Canada, UK
• Lead form or landing-page integration with my CRM
• Weekly performance report with clear next-step recommendations

Everything should be handed over fully documented so I can trace spend, CPL and conversions at any time.