Facebook/Instagram Ads & Webinar Funnel

I run an online coaching program and I’m ready to scale it with a live-webinar funnel fuelled by Meta ads. My immediate objective is simple: generate qualified leads who register for a scheduled live session and ultimately convert into coaching clients.

Here’s the flow I have in mind. You’ll build and manage Facebook and Instagram campaigns that speak directly to my ideal avatar, drive clicks to a high-converting registration page, and move each registrant through a concise reminder sequence until they show up live. After the webinar, a brief follow-up sequence should nudge attendees (and no-shows) toward a booking or purchase link.

I can supply core program details, brand assets, and rough webinar outline; you bring the funnel strategy, ad creative, copywriting, pixel/event setup, and tech implementation. I’m comfortable in Kajabi and Zapier, but I’m open to whichever landing-page and email tools you feel will convert best—as long as everything integrates smoothly with Meta’s tracking.

Acceptance criteria
• Ads live on Facebook & Instagram, optimised for Lead Generation objective
• Fully functioning registration page, thank-you page, and reminder emails/SMS
• Pixel/events firing correctly through the entire funnel, with clear reporting in Ads Manager
• At least one A/B creative test for each ad set
• Post-webinar follow-up sequence scheduled before the first live session

If you have a proven track record running profitable webinar funnels on Meta, let’s talk timelines and get this launch on the calendar.