Facebook & Instagram Ads Specialist Needed – Beauty & Health Social Commerce

I’m starting an online business selling beauty and health products, with Instagram and Facebook as my main sales channels. I’m looking for a freelance Facebook & Instagram Ads specialist who can help plan, launch, and optimize paid campaigns that drive traffic and sales through social commerce.

What I need help with:

Advising on which beauty / skincare / wellness products are suitable for paid ads and current social trends

Setting up or optimizing Meta Ads Manager, Facebook Pixel, and product catalog for Instagram Shop & Facebook Shop

Planning and launching conversion-focused ad campaigns on Facebook & Instagram

Audience targeting (cold audiences, interests, lookalikes, retargeting)

Creative direction for ads (what angles, formats, hooks work best)

Budget allocation between Instagram and Facebook

Monitoring and optimizing campaigns for better reach, CTR, and sales

Providing a simple performance report (reach, clicks, conversions, cost per result)

Project goals:

At least 3 products ready and approved for ads

Active Facebook & Instagram ad campaigns driving measurable traffic and first sales

A clear structure I can continue scaling after the initial launch

Ideal freelancer:

Proven experience running Facebook & Instagram Ads for beauty, skincare, or health products

Strong understanding of Meta Ads Manager, Pixel, and Catalog Ads

Knows how to work with Instagram Shop & Facebook Shop

Results-driven and able to explain strategy clearly

Experience with Southeast Asia or Indonesia market is a plus

To apply, please include:

A short description of your experience with Facebook & Instagram Ads

One example of a beauty or e-commerce campaign you’ve run

Your recommended timeline and approach for launching ads

If you know how to turn social traffic into sales on Meta platforms, I’d love to work with you.