Facebook & Instagram Ads Media Buyer for Coaching Program
Budget: $750 – $1,500 USD
I’m looking for an experienced Facebook & Instagram Ads Media Buyer to help scale my coaching program. My program teaches service business owners how to run Google ads to generate more leads/customers.
Your role will be to plan, launch, and optimize paid campaigns that generate student enrollments for my coaching offer. You should be comfortable with funnels, conversion tracking, and direct-response marketing.
Responsibilities
Set up, launch, and optimize Facebook/Instagram ad campaigns to drive student enrollments
Research and build high-performing audiences (cold, lookalikes, retargeting)
Install and troubleshoot Meta pixels & conversion API to track accurately
Create and test ad creatives (headlines, ad copy, hooks) with my input
Build & optimize funnels (landing pages, opt-ins, lead magnets, webinar/VSL pages, booking pages) to maximize conversions
Monitor KPIs (CPL, booked calls, ROAS) and make data-driven decisions to improve performance
Goal is to have cost per qualified booked call less than $300.
Provide weekly reports on campaign performance, learnings, and next steps
Requirements
Proven experience running Facebook/Instagram ads for coaching or high-ticket programs
Strong understanding of pixels, conversion API, and tracking setups
Familiarity with funnels (ClickFunnels, GoHighLevel, or similar)
Solid grasp of direct-response copywriting & creative testing
Ability to manage budgets and scale campaigns profitably
Strong communication skills and proactive problem-solving mindset
Nice-to-Have
Experience with YouTube Ads or Demand Gen campaigns
Understanding of high-ticket coaching funnels (VSL → Application → Call → Close)
Knowledge of GoHighLevel automation
What I Provide
VSL funnel, creatives, and proven ad angles to start
Existing student success stories and proof assets
Weekly check-ins and clear KPIs
Project Details
This will start as a trial project (1–2 weeks) to test results, with the opportunity for ongoing work if KPIs are met.
Budget is flexible depending on experience and results.
How to Apply
Please apply with:
A short description of your experience with coaching/high-ticket ads.
Case studies or results from previous campaigns.
Your gameplan & strategy that you'll be building out for me.
Your role will be to plan, launch, and optimize paid campaigns that generate student enrollments for my coaching offer. You should be comfortable with funnels, conversion tracking, and direct-response marketing.
Responsibilities
Set up, launch, and optimize Facebook/Instagram ad campaigns to drive student enrollments
Research and build high-performing audiences (cold, lookalikes, retargeting)
Install and troubleshoot Meta pixels & conversion API to track accurately
Create and test ad creatives (headlines, ad copy, hooks) with my input
Build & optimize funnels (landing pages, opt-ins, lead magnets, webinar/VSL pages, booking pages) to maximize conversions
Monitor KPIs (CPL, booked calls, ROAS) and make data-driven decisions to improve performance
Goal is to have cost per qualified booked call less than $300.
Provide weekly reports on campaign performance, learnings, and next steps
Requirements
Proven experience running Facebook/Instagram ads for coaching or high-ticket programs
Strong understanding of pixels, conversion API, and tracking setups
Familiarity with funnels (ClickFunnels, GoHighLevel, or similar)
Solid grasp of direct-response copywriting & creative testing
Ability to manage budgets and scale campaigns profitably
Strong communication skills and proactive problem-solving mindset
Nice-to-Have
Experience with YouTube Ads or Demand Gen campaigns
Understanding of high-ticket coaching funnels (VSL → Application → Call → Close)
Knowledge of GoHighLevel automation
What I Provide
VSL funnel, creatives, and proven ad angles to start
Existing student success stories and proof assets
Weekly check-ins and clear KPIs
Project Details
This will start as a trial project (1–2 weeks) to test results, with the opportunity for ongoing work if KPIs are met.
Budget is flexible depending on experience and results.
How to Apply
Please apply with:
A short description of your experience with coaching/high-ticket ads.
Case studies or results from previous campaigns.
Your gameplan & strategy that you'll be building out for me.