Facebook & Instagram Ads Expert (Lead Generation – Service-Based Business)

We are looking for a results-driven Meta Ads specialist to run Facebook & Instagram ad campaigns focused strictly on lead generation for service-based offerings such as:

* Website Design & Development
* SEO Services
* PPC / Paid Advertising
* Landing Page Design

This is a performance-focused role.
We are not interested in clicks, reach, or impressions—only qualified leads and conversions.

Objective:

* Generate high-quality leads
* Optimize campaigns for low cost per lead (CPL)
* Build a scalable lead generation system

Scope of Work:

* Complete Meta Ads setup (Facebook + Instagram)
* Audience research & targeting (US market preferred)
* Campaign structure setup:
* Multiple campaigns
* Ad sets (segmented audiences)
* Multiple ads per set
* Ad copywriting & creative strategy
* Keyword & interest research (for targeting alignment)
* A/B testing (ads, audiences, creatives)
* Meta Pixel setup + conversion tracking
* Landing page alignment (ad-to-page message match)
* Continuous campaign optimization (CPL focus)
* Weekly reporting:
* Leads generated
* Cost per lead
* Conversion rate

Requirements:

* Proven experience in lead generation campaigns (Meta Ads)
* Experience with service-based businesses
* Strong understanding of conversion funnels
* Must share actual results (CPL, leads generated)

Important:

* Do not apply if your focus is on traffic or engagement
* Only apply if you can generate leads consistently
* This will start as a test project, with potential for long-term work