Facebook & Google Ads Sales Campaign

I need an experienced media buyer to take full ownership of our Facebook Ads Manager and Google Ads accounts with one clear objective: drive more sales from an international audience. Right now we only segment by age, so your first task will be to build out campaigns that make smart use of age-based targeting, then test and layer in additional audience refinements as results come in.

You will plan the strategy, write or adapt copy, choose creative, set up conversion tracking through the Meta pixel, Google Tag Manager and Google Analytics, and keep everything optimised through continual A/B testing. I expect you to monitor ROAS, CPA and overall spend daily, scaling what works and shutting off what doesn’t.

Deliverables
• A concise launch strategy outlining campaign structure, budgets and KPIs
• Live Facebook and Google campaigns with conversion tracking properly configured
• A weekly report (Data Studio or similar) showing spend, sales, ROAS, next-step optimisations

If you have a track record of boosting international sales through paid social and search, I’d like to see examples and hear how you’ll hit the ground running.