Facebook Ad Campaign for SaaS
Budget: €250 – €750 EUR
I’m ready to scale my SaaS product and the first step is a Facebook Ads campaign focused purely on driving traffic back to the site. The objective is straightforward: get qualified visitors who will explore our free trial and, ultimately, convert.
Targeting
Both businesses and individual consumers are in scope, so the ad sets must reflect two distinct buyer journeys—B2B decision makers on one hand and everyday users on the other.
Creative direction
Static image ads work best for my brand’s look and feel, so I’d like polished, scroll-stopping visuals paired with concise copy. Once we have data, I’m open to experimenting with videos or infographics, but images are the immediate priority.
Deliverables
• Audience research and segmentation inside Meta Ads Manager
• 3–5 image creatives (1080×1080 and 1200×628) with tailored copy for each segment
• Campaign setup using the Traffic objective, including Pixel / Conversion API checks
• A/B testing plan with clear hypotheses and a two-week optimisation schedule
• End-of-cycle report summarising spend, CTR, CPC, and next-step recommendations
Acceptance criteria
The campaign must be live and approved by Meta, tracking events should fire correctly, and performance should meet or beat the CTR benchmark we agree on before launch.
If you’re comfortable working inside Meta Ads Manager, setting up pixels, and creating compelling image-based ads, I’d love to see how you can help push this SaaS growth sprint forward.
Targeting
Both businesses and individual consumers are in scope, so the ad sets must reflect two distinct buyer journeys—B2B decision makers on one hand and everyday users on the other.
Creative direction
Static image ads work best for my brand’s look and feel, so I’d like polished, scroll-stopping visuals paired with concise copy. Once we have data, I’m open to experimenting with videos or infographics, but images are the immediate priority.
Deliverables
• Audience research and segmentation inside Meta Ads Manager
• 3–5 image creatives (1080×1080 and 1200×628) with tailored copy for each segment
• Campaign setup using the Traffic objective, including Pixel / Conversion API checks
• A/B testing plan with clear hypotheses and a two-week optimisation schedule
• End-of-cycle report summarising spend, CTR, CPC, and next-step recommendations
Acceptance criteria
The campaign must be live and approved by Meta, tracking events should fire correctly, and performance should meet or beat the CTR benchmark we agree on before launch.
If you’re comfortable working inside Meta Ads Manager, setting up pixels, and creating compelling image-based ads, I’d love to see how you can help push this SaaS growth sprint forward.