Facebook Brand Awareness Campaign -- 2
Budget: $10 – $30 USD
I plan to launch a fresh Facebook ads campaign focused squarely on boosting brand awareness among adults aged 25-40. I already have my page, basic brand assets, and a clear sense of voice; what I need is a specialist who can translate that into scroll-stopping ads and set them live inside Meta Ads Manager.
Scope of work
• Craft a mini strategy that explains the audience segments, messaging angles, and recommended placements.
• Write compelling primary text, headlines, and calls-to-action that fit Facebook’s best-practice character limits.
• Design eye-catching creatives (static or motion is fine—as long as they pop in feed and stories) that stay true to my existing brand palette.
• Build the campaign structure inside Ads Manager, including ad sets, detailed targeting, and tracking with the Facebook pixel.
• Optimise for reach and frequency during the first week, provide a short performance report, and suggest tweaks for continuous improvement.
Acceptance criteria
– Campaign is live and approved by Meta without disapprovals.
– At least two ad variations are running per ad set.
– Initial results report includes impressions, reach, CPM, and top-level audience insights.
If your portfolio shows successful brand-awareness work for a similar 25-40 demographic, I’d love to see it.
Scope of work
• Craft a mini strategy that explains the audience segments, messaging angles, and recommended placements.
• Write compelling primary text, headlines, and calls-to-action that fit Facebook’s best-practice character limits.
• Design eye-catching creatives (static or motion is fine—as long as they pop in feed and stories) that stay true to my existing brand palette.
• Build the campaign structure inside Ads Manager, including ad sets, detailed targeting, and tracking with the Facebook pixel.
• Optimise for reach and frequency during the first week, provide a short performance report, and suggest tweaks for continuous improvement.
Acceptance criteria
– Campaign is live and approved by Meta without disapprovals.
– At least two ad variations are running per ad set.
– Initial results report includes impressions, reach, CPM, and top-level audience insights.
If your portfolio shows successful brand-awareness work for a similar 25-40 demographic, I’d love to see it.