Facebook Ads for Substack Conversions
Budget: $30 – $250 USD
I need an experienced Facebook Ads specialist to help evaluate a recent campaign that generated no Substack subscribers, identify why it did not convert, and then set up and manage a stronger campaign focused on turning UFO, alien, hidden history and consciousness-interested audiences into free subscribers for my Substack newsletter. The account is ready; what I’m missing is a well-structured campaign that puts the right creative, targeting, and optimisation in place so each click is more likely to become a signup.
You’ll handle full-funnel execution - from crafting engaging ad copy and eye-catching visuals that resonate with this niche community, through to configuring conversions and monitoring performance daily. Clear, data-backed tweaks are expected as results come in so we steadily improve cost per subscription.
The goal is not general traffic. The goal is subscriber acquisition.
The account is already set up, but I need someone who can build a structured campaign, test the right audiences and creatives, and help improve the path from ad click to Substack signup.
Responsibilities include:
* Setting up and managing Meta campaigns on Facebook
* Recommending the best campaign objective for free Substack subscriber growth
* Creating or advising on ad copy and visuals that will resonate with UFO, alien, consciousness, hidden history, and alternative research audiences
* Testing audiences, hooks, creative angles, and placements
* Setting up tracking as much as Substack allows, including pixel/custom conversions if possible, or UTM tracking if needed
* Monitoring performance and making data-backed adjustments
* Reporting clearly on what is working, what is not, and what should be changed
I’m looking for someone who understands direct-response advertising, lead generation, and niche audience targeting. Experience with newsletter growth, Substack, creator businesses, or unusual/niche communities is a plus.
Please include examples of past campaigns where you helped grow an email list, newsletter, community, or lead funnel.
Deliverables I’ll use to gauge success:
• Campaign structure built in Ads Manager, including audiences, placements, budget split and conversion objective set to “subscribe”
• Three ad variations (image or short video, plus copy and headline) explicitly tailored to UFO/alien interest groups
• Tracking in place via Substack pixel or a reliable workaround, with events firing correctly
• A concise setup report plus a one-page optimisation summary after the first seven days
If you’ve grown specialised audiences before or have proof of strong conversion results, tell me. Looking forward to working together on this project.
Budget note: This initial project is for a diagnostic audit of the recent campaign, including review of campaign setup, targeting, creative, copy, tracking, performance data, and the Substack signup path. Please include your proposed cost for the audit and what your fee would be for a separate relaunch/management project if we decide to move forward.
To apply, please include:
Examples of past Meta/Facebook campaigns where you helped grow an email list, newsletter, community, or lead funnel.
A brief explanation of how you would diagnose a campaign that received traffic/clicks but produced no subscribers.
Your proposed cost for the audit.
Your separate fee range for relaunch/setup and ongoing management if we decide to move forward.
You’ll handle full-funnel execution - from crafting engaging ad copy and eye-catching visuals that resonate with this niche community, through to configuring conversions and monitoring performance daily. Clear, data-backed tweaks are expected as results come in so we steadily improve cost per subscription.
The goal is not general traffic. The goal is subscriber acquisition.
The account is already set up, but I need someone who can build a structured campaign, test the right audiences and creatives, and help improve the path from ad click to Substack signup.
Responsibilities include:
* Setting up and managing Meta campaigns on Facebook
* Recommending the best campaign objective for free Substack subscriber growth
* Creating or advising on ad copy and visuals that will resonate with UFO, alien, consciousness, hidden history, and alternative research audiences
* Testing audiences, hooks, creative angles, and placements
* Setting up tracking as much as Substack allows, including pixel/custom conversions if possible, or UTM tracking if needed
* Monitoring performance and making data-backed adjustments
* Reporting clearly on what is working, what is not, and what should be changed
I’m looking for someone who understands direct-response advertising, lead generation, and niche audience targeting. Experience with newsletter growth, Substack, creator businesses, or unusual/niche communities is a plus.
Please include examples of past campaigns where you helped grow an email list, newsletter, community, or lead funnel.
Deliverables I’ll use to gauge success:
• Campaign structure built in Ads Manager, including audiences, placements, budget split and conversion objective set to “subscribe”
• Three ad variations (image or short video, plus copy and headline) explicitly tailored to UFO/alien interest groups
• Tracking in place via Substack pixel or a reliable workaround, with events firing correctly
• A concise setup report plus a one-page optimisation summary after the first seven days
If you’ve grown specialised audiences before or have proof of strong conversion results, tell me. Looking forward to working together on this project.
Budget note: This initial project is for a diagnostic audit of the recent campaign, including review of campaign setup, targeting, creative, copy, tracking, performance data, and the Substack signup path. Please include your proposed cost for the audit and what your fee would be for a separate relaunch/management project if we decide to move forward.
To apply, please include:
Examples of past Meta/Facebook campaigns where you helped grow an email list, newsletter, community, or lead funnel.
A brief explanation of how you would diagnose a campaign that received traffic/clicks but produced no subscribers.
Your proposed cost for the audit.
Your separate fee range for relaunch/setup and ongoing management if we decide to move forward.