Facebook Ads for Service-based Lead Gen

I'm looking for an experienced Facebook Ads specialist to create and manage campaigns aimed at generating leads for my service. The target audience is consumers.

Key Requirements:
- Proven track record in lead generation via Facebook Ads
- Expertise in targeting and reaching consumer audiences
- Ability to create compelling ad copy and visuals
- Experience with A/B testing and optimizing ad performance
- Knowledge of Facebook Ads Manager and analytics
- Strong communication skills for regular updates and reports

Please include examples of past successful campaigns and relevant certifications.