Facebook Ads for Maths Trials
Budget: $10 – $30 USD
I need a Facebook ads specialist who can consistently turn my ad spend into new trial sign-ups for an online maths programme. The single metric that matters to me is how many parents start a free trial for their 6- to 12-year-old children, so every decision in the campaign—copy, creative, targeting, budget allocation, and optimisation—should revolve around that outcome.
Here’s the background:
• Audience: parents of school children, specifically mums and dads with kids aged roughly 6-12.
• Offer: a no-obligation free trial of our interactive maths platform, designed to build core skills and boost confidence.
• Assets on hand: a proven landing page, multiple testimonial videos, and brand guidelines ready for you to reference.
• Tracking: Facebook Pixel is installed; I’ll grant you Business Manager access so conversion events and custom audiences can be set up correctly.
What I’d like from you:
1. A clear campaign structure (cold, retargeting, look-alike audiences, etc.) that puts parents front and centre.
2. Compelling ad copy and visuals that speak to the pain points of helping kids with maths at home.
3. Ongoing testing—A/B of headlines, creatives, placements—until cost-per-trial is reliably within an agreed target.
4. Weekly insights: concise reports highlighting spend, trials generated, CTRs, and the next steps you’ll take.
I’m happy to consider any proven techniques you trust—lead magnets, Messenger sequences, video funnels—as long as they keep the focus on free trial conversions. Please share relevant results you’ve produced for education or parent-focused products, along with a brief outline of how you would approach the first 30 days.
Let’s get more kids enjoying maths while their parents see real progress—starting with a winning Facebook ads strategy.
Here’s the background:
• Audience: parents of school children, specifically mums and dads with kids aged roughly 6-12.
• Offer: a no-obligation free trial of our interactive maths platform, designed to build core skills and boost confidence.
• Assets on hand: a proven landing page, multiple testimonial videos, and brand guidelines ready for you to reference.
• Tracking: Facebook Pixel is installed; I’ll grant you Business Manager access so conversion events and custom audiences can be set up correctly.
What I’d like from you:
1. A clear campaign structure (cold, retargeting, look-alike audiences, etc.) that puts parents front and centre.
2. Compelling ad copy and visuals that speak to the pain points of helping kids with maths at home.
3. Ongoing testing—A/B of headlines, creatives, placements—until cost-per-trial is reliably within an agreed target.
4. Weekly insights: concise reports highlighting spend, trials generated, CTRs, and the next steps you’ll take.
I’m happy to consider any proven techniques you trust—lead magnets, Messenger sequences, video funnels—as long as they keep the focus on free trial conversions. Please share relevant results you’ve produced for education or parent-focused products, along with a brief outline of how you would approach the first 30 days.
Let’s get more kids enjoying maths while their parents see real progress—starting with a winning Facebook ads strategy.