Facebook Ads for Life Insurance Leads

I'm seeking a skilled Facebook ads specialist to create targeted ads for my financial services business, primarily focusing on life insurance. The goal is to generate leads from families.

Key Requirements:
- Create compelling ads that resonate with families
- Focus on lead generation
- Capture name and phone number

Ideal Skills and Experience:
- Proven track record in Facebook ads
- Experience in the financial services or insurance sector
- Strong copywriting and design skills
- Ability to analyze and optimize ad performance

Please provide samples of previous work and any relevant metrics.