Facebook Ads for Digital Product Sales
Budget: $30 – $250 USD
The task is to set up and run a Facebook Ads campaign that turns curiosity into paid conversions for my digital product. The single metric that matters is sales volume, so every element—from targeting to creative—should be engineered for purchase intent. The audience is the general public, giving us room to test broad interest groups, look-alikes and behavioral segments without niche limitations.
I will provide the product landing page, branding guidelines and any existing imagery. You will translate those assets into a conversion-optimised campaign that complies with Meta policies, fires the purchase pixel correctly and delivers clear return-on-ad-spend data inside Ads Manager.
Deliverables
• Full campaign build in my ad account (campaign, ad sets, ads)
• 2–3 persuasive static or short-form video creatives with copy variations
• Audience strategy that balances broad reach with purchase likelihood
• Pixel / Conversion API validation and event mapping
• Brief launch report outlining key metrics to monitor and next-step optimisations
Acceptance criteria: ads approved on first submission, pixel firing purchase events, and a live campaign ready to scale. Let me know your proposed launch timeline and any additional assets you’ll require.
I will provide the product landing page, branding guidelines and any existing imagery. You will translate those assets into a conversion-optimised campaign that complies with Meta policies, fires the purchase pixel correctly and delivers clear return-on-ad-spend data inside Ads Manager.
Deliverables
• Full campaign build in my ad account (campaign, ad sets, ads)
• 2–3 persuasive static or short-form video creatives with copy variations
• Audience strategy that balances broad reach with purchase likelihood
• Pixel / Conversion API validation and event mapping
• Brief launch report outlining key metrics to monitor and next-step optimisations
Acceptance criteria: ads approved on first submission, pixel firing purchase events, and a live campaign ready to scale. Let me know your proposed launch timeline and any additional assets you’ll require.