Facebook Ads for Digital Downloads
Budget: $30 – $250 USD
I run a Shopify store that sells high-resolution, downloadable pictures and I’m ready to turn Facebook into a steady sales engine. The single metric that matters here is conversions—likes and follows are nice, but revenue wins.
The campaign must introduce my images to people who have never bought from me before, so expect to build audiences from scratch: designers, content creators, bloggers and any look-alike segments you uncover. I’ll supply product samples and basic brand guidelines; the rest is yours to shape.
Here’s what I need delivered:
• A purchase-optimised campaign structure inside Ads Manager, complete with cold, look-alike and (eventual) retargeting ad sets
• 3–5 creative variations—static, carousel or short video—plus persuasive copy that highlights instant download, royalty-free use and limited-time pricing
• Pixel audit or installation with purchase events tested and verified
• Custom audiences configured and saved for scaling
• A concise performance report after the first week with clear next-step recommendations
You should be comfortable in Facebook Business Manager, know your way around Shopify conversions, and have a proven track record of profitable campaigns for digital products. Share a snapshot of past ROAS or a brief outline of how you’ll hit the ground running so we can get this live quickly.
The campaign must introduce my images to people who have never bought from me before, so expect to build audiences from scratch: designers, content creators, bloggers and any look-alike segments you uncover. I’ll supply product samples and basic brand guidelines; the rest is yours to shape.
Here’s what I need delivered:
• A purchase-optimised campaign structure inside Ads Manager, complete with cold, look-alike and (eventual) retargeting ad sets
• 3–5 creative variations—static, carousel or short video—plus persuasive copy that highlights instant download, royalty-free use and limited-time pricing
• Pixel audit or installation with purchase events tested and verified
• Custom audiences configured and saved for scaling
• A concise performance report after the first week with clear next-step recommendations
You should be comfortable in Facebook Business Manager, know your way around Shopify conversions, and have a proven track record of profitable campaigns for digital products. Share a snapshot of past ROAS or a brief outline of how you’ll hit the ground running so we can get this live quickly.