Facebook Ads for Casual Menswear

Job ID: 40130991

Budget: $250 – $750 USD

I need help launching and optimising a Facebook campaign that drives online sales for my U.S.-based men’s casual wear line. The product range covers everyday shirts, tees, and chinos, so the ads should speak to style-conscious men who value comfort and affordability.

I already have a Shopify store, product photos, and brand guidelines in place; what I’m missing is a data-driven advertising strategy and the creative assets that convert. The goal is straightforward: profitable purchases in the United States, tracked end-to-end with the Meta Pixel so we can scale confidently. While Facebook is the primary platform for this first phase, I’m open to extending winning creatives to Instagram or Google once the numbers prove out.

Deliverables
• Campaign structure: cold, retargeting, and look-alike audiences, all US-only
• Compelling ad copy, static images or short-form video, formatted to Facebook’s current specs
• Full pixel and event setup with verified tracking
• Initial A/B test plan, daily optimisation for the first two weeks, and a concise performance report (ROAS, CPA, key insights)

I’ll share brand assets and product details as soon as we start. Let’s get this live and selling quickly.