Facebook Ads E-commerce Campaigns
Budget: ₹1,500 – ₹12,500 INR
I’m gearing up to scale my e-commerce store, which sells physical products, through a focused series of Facebook and Instagram ad campaigns. The account is already set up with the Meta pixel installed; what I need now is a data-driven strategist who can take the reins from research through scale.
Scope of work
• Audit the existing ad account and pixel events to be sure tracking is clean.
• Build a full-funnel campaign structure—prospecting, retargeting, and retention—inside Meta Ads Manager.
• Develop compelling ad creatives (static and short-form video) and copy that align with the brand voice and product value propositions.
• Run systematic A/B tests on audiences, placements, and creatives, pausing losers and reallocating budget to winners.
• Monitor performance daily, adjusting bids, budgets, and exclusions so spend stays efficient throughout the learning phase and beyond.
• Provide clear weekly reports on key metrics: CPA, ROAS, CTR, and cost per add-to-cart, along with next-step recommendations.
Acceptance criteria
1. Campaigns launch error-free with correct objectives, events, and exclusions.
2. At least three audience segments and two creative variations are tested within the first seven days.
3. Weekly report delivered every Monday, including insights and optimization actions taken.
4. ROAS trend improves versus current baseline by the end of the first 30 days (exact target set collaboratively once baseline is confirmed).
Tools you should be comfortable with: Meta Ads Manager, Facebook Attribution, Google Analytics for cross-channel verification, and a creative editor such as Canva, Photoshop, or Premiere for quick ad iterations.
I’ll supply brand guidelines, product imagery, and any historical data you need. Let’s turn my Facebook and Instagram presence into a revenue engine with smart, measurable performance marketing.
Scope of work
• Audit the existing ad account and pixel events to be sure tracking is clean.
• Build a full-funnel campaign structure—prospecting, retargeting, and retention—inside Meta Ads Manager.
• Develop compelling ad creatives (static and short-form video) and copy that align with the brand voice and product value propositions.
• Run systematic A/B tests on audiences, placements, and creatives, pausing losers and reallocating budget to winners.
• Monitor performance daily, adjusting bids, budgets, and exclusions so spend stays efficient throughout the learning phase and beyond.
• Provide clear weekly reports on key metrics: CPA, ROAS, CTR, and cost per add-to-cart, along with next-step recommendations.
Acceptance criteria
1. Campaigns launch error-free with correct objectives, events, and exclusions.
2. At least three audience segments and two creative variations are tested within the first seven days.
3. Weekly report delivered every Monday, including insights and optimization actions taken.
4. ROAS trend improves versus current baseline by the end of the first 30 days (exact target set collaboratively once baseline is confirmed).
Tools you should be comfortable with: Meta Ads Manager, Facebook Attribution, Google Analytics for cross-channel verification, and a creative editor such as Canva, Photoshop, or Premiere for quick ad iterations.
I’ll supply brand guidelines, product imagery, and any historical data you need. Let’s turn my Facebook and Instagram presence into a revenue engine with smart, measurable performance marketing.