Facebook Ads campaign creation + Management for Final-Expense Calls
Budget: ₹1,500 – ₹12,500 INR
I need a full-service Facebook advertising setup designed to drive qualified traffic to my existing final expense landing page. The objective is crystal-clear: boost landing page visits so those visitors convert into live phone call leads.
The core message that must dominate every version of the creative is: “Affordable final expense plans.” Ad copy, headlines, and any supporting visuals should reinforce that benefit without over-promising or using prohibited insurance language.
You will:
• Write compelling primary text, headlines, and descriptions focused on affordability and peace of mind.
• Design one scroll-stopping image or a short 15-second motion graphic compliant with Meta’s policies.
• Build and launch the campaign inside Ads Manager, selecting the most relevant placements, optimization event, and conversion objective to maximise landing-page clicks.
• Configure the Meta pixel (or CAPI if you prefer) plus standard call-tracking UTM parameters so I can measure cost-per-visit and downstream call volume in Google Analytics and RingCentral.
• Hand over a brief launch report outlining targeting, creative, daily spend, and desired KPI benchmarks, then provide performance data after the first seven days.
Acceptance criteria
1. Campaign is live and spending with no policy flags.
2. Pixel fires and data populate correctly in both Meta and GA4.
3. Cost-per-landing-page-visit stays within an agreed range after the first 100 clicks.
All assets, ad IDs, and reporting access must be transferred to me at project close.
The core message that must dominate every version of the creative is: “Affordable final expense plans.” Ad copy, headlines, and any supporting visuals should reinforce that benefit without over-promising or using prohibited insurance language.
You will:
• Write compelling primary text, headlines, and descriptions focused on affordability and peace of mind.
• Design one scroll-stopping image or a short 15-second motion graphic compliant with Meta’s policies.
• Build and launch the campaign inside Ads Manager, selecting the most relevant placements, optimization event, and conversion objective to maximise landing-page clicks.
• Configure the Meta pixel (or CAPI if you prefer) plus standard call-tracking UTM parameters so I can measure cost-per-visit and downstream call volume in Google Analytics and RingCentral.
• Hand over a brief launch report outlining targeting, creative, daily spend, and desired KPI benchmarks, then provide performance data after the first seven days.
Acceptance criteria
1. Campaign is live and spending with no policy flags.
2. Pixel fires and data populate correctly in both Meta and GA4.
3. Cost-per-landing-page-visit stays within an agreed range after the first 100 clicks.
All assets, ad IDs, and reporting access must be transferred to me at project close.