Facebook Ads Specialist for Weight Loss Program

I’m looking for an experienced Facebook Ads specialist to set up and manage a campaign for my weight loss program.

I’ve created two versions of the landing page:
- A Free Trial page (users add card details and are automatically charged after the trial period)
- A £0.99 Trial page (same process, but with a small upfront payment)

After the trial, customers will be automatically enrolled in a £29.99/month subscription.

What I Need:
- Strategy and setup of two separate ad campaigns (one for the free trial, one for the £0.99 trial)
- Proper pixel setup and tracking for conversions
- Ad copy and creative recommendations (or creation if possible)
- Audience research and targeting to reach people interested in fitness, wellness, and weight loss
- Campaign optimisation for lowest cost per conversion
- Regular reporting on performance and improvements

Requirements:
- Proven experience running Meta/Facebook Ads for subscription or trial-based offers
- Knowledge of conversion optimisation, retargeting, and A/B testing
- Experience with health, fitness, or weight loss campaigns preferred
- Must understand Meta’s ad policies for health-related offers

Deliverables:
- Fully set up and launched Facebook Ads campaign
- 2 ad sets (Free Trial & £0.99 Trial)
- Pixel tracking installed and tested
- Weekly performance updates with key metrics and insights