Facebook Ads Specialist

Job ID: 39971026

Budget: $10 – $30 USD

About the Role:

We’re looking for an experienced Facebook Ads Specialist who can plan, create, and manage paid ad campaigns that drive traffic and conversions through our sales funnel. You’ll be responsible for setting up and optimizing Facebook ads that align with our marketing goals, audience targeting, and funnel strategy.

Responsibilities:

Set up and manage Facebook ad campaigns inside our funnel system (e.g., ClickFunnels, GoHighLevel, or similar).

Create ad sets, test creatives, and optimize campaigns for conversions.

Integrate Facebook Pixel and ensure proper tracking across the funnel.

Analyze performance metrics and adjust targeting, creatives, and budgets to improve ROI.

Collaborate with our marketing team to align ad messaging with funnel stages (awareness, consideration, conversion).

Provide weekly performance reports and recommendations for scaling.

Requirements:

Proven experience running and optimizing Facebook ad campaigns.

Familiarity with Facebook Ads Manager and funnel tools (e.g., ClickFunnels, GoHighLevel, Systeme.io, etc.).

Strong understanding of conversion tracking, pixel setup, and audience segmentation.

Data-driven mindset and ability to interpret analytics.

Excellent communication skills and attention to detail.

Preferred Skills:

Experience with retargeting campaigns and lookalike audiences.

Knowledge of copywriting and creative strategy for high-performing ads.

Understanding of A/B testing and funnel optimization principles.