Facebook Ads Sales Campaign Setup
Budget: $250 – $750 USD
The task is to build and optimise a Facebook Ads campaign whose sole KPI is boosting sales. Everything starts from a clean slate: campaign structure, ad sets, creatives, copy, pixel events and reporting dashboards all need to be configured so that performance can be tracked down to ROAS.
The audience strategy is interest-based rather than demographic; I want the ads placed in front of people who actively follow Technology and Gadgets content, pages and groups. Please make sure your targeting layers, look-alike seeds and exclusions all revolve around that niche so ad spend is not diluted.
Key deliverables:
• Campaign architecture inside Ads Manager, including CBO/ABO justification
• Two to three high-converting ad creatives (image or video) with persuasive copy
• Custom conversions and pixel events aligned to the sales funnel stages
• Real-time reporting view in Ads Manager plus a concise summary template I can reuse
• A short hand-off Loom or PDF guide explaining optimisation routines and next steps
I will consider the job complete once the ads go live, spend at least 48 hours in learning phase without major delivery issues, and the tracking shows purchase events flowing into the dashboard correctly.
The audience strategy is interest-based rather than demographic; I want the ads placed in front of people who actively follow Technology and Gadgets content, pages and groups. Please make sure your targeting layers, look-alike seeds and exclusions all revolve around that niche so ad spend is not diluted.
Key deliverables:
• Campaign architecture inside Ads Manager, including CBO/ABO justification
• Two to three high-converting ad creatives (image or video) with persuasive copy
• Custom conversions and pixel events aligned to the sales funnel stages
• Real-time reporting view in Ads Manager plus a concise summary template I can reuse
• A short hand-off Loom or PDF guide explaining optimisation routines and next steps
I will consider the job complete once the ads go live, spend at least 48 hours in learning phase without major delivery issues, and the tracking shows purchase events flowing into the dashboard correctly.