Facebook Ads Manager for a product targetting Seniors
Budget: $10 – $30 AUD
I need a results-oriented specialist to take over my Facebook Ads and push direct sales of our physical products to the 46-plus audience. The campaign aim is purely transactional, so every decision—from creative to bidding strategy—must be tied to conversions and a healthy ROAS.
Here is how I see the collaboration working:
• Audit my current pixel, catalog, and event setup, then configure any missing conversion tracking.
• Craft ad sets and creatives that resonate with seniors while staying on brand; copy, imagery, and offers should be tailored to their needs and online habits.
• Launch and manage conversion campaigns, iterating on audiences, placements, and budgets based on real-time data inside Meta Ads Manager.
• Provide concise weekly reports highlighting spend, cost-per-purchase, and next steps.
My selling point is Buy 1 Get 1 free
I’m already comfortable with a testing budget, but I expect smart scaling only once profitable signals appear. If you have a portfolio of Facebook campaigns that successfully moved physical goods to an older demographic, I’d love to see live concrete numbers.
Here is how I see the collaboration working:
• Audit my current pixel, catalog, and event setup, then configure any missing conversion tracking.
• Craft ad sets and creatives that resonate with seniors while staying on brand; copy, imagery, and offers should be tailored to their needs and online habits.
• Launch and manage conversion campaigns, iterating on audiences, placements, and budgets based on real-time data inside Meta Ads Manager.
• Provide concise weekly reports highlighting spend, cost-per-purchase, and next steps.
My selling point is Buy 1 Get 1 free
I’m already comfortable with a testing budget, but I expect smart scaling only once profitable signals appear. If you have a portfolio of Facebook campaigns that successfully moved physical goods to an older demographic, I’d love to see live concrete numbers.