Facebook Ads Manager for Subscriptions
Budget: $2 – $8 AUD
I need a results-driven partner who can take full ownership of my Facebook campaigns and turn our membership-based digital product into a steady stream of paid subscribers. My current goal is straightforward: increase sales and conversions, not just clicks or impressions.
Here’s how I see the collaboration working:
• Strategy & Audience – You’ll refine our buyer personas, build laser-targeted cold, look-alike, and retargeting audiences, and map each one to an offer that makes sense inside the funnel.
• Creative & Copy – From thumb-stopping ad visuals to concise, conversion-oriented copy, you’ll handle the creative process or guide my designer to ensure ads fit Meta’s best practices.
• Funnel & Tracking – Pixel events, custom conversions, and aggregated event measurement must be set up and verified so every step—from ad view to subscription—is tracked accurately.
• Optimization & Scaling – Daily performance checks, budget reallocation, A/B testing of headlines, creatives, placements, and automatic rules to keep cost-per-acquisition trending down while we scale winners.
• Reporting – A brief weekly summary inside a shared dashboard outlining spend, ROAS, CPA, and next steps. I want clear, actionable insights rather than raw spreadsheets.
Acceptance criteria:
1. Cost per subscription meets or beats our initial target after the first 30 days of optimization.
2. Pixel data and custom conversions fire correctly on checkout and inside the member area.
3. Weekly reports delivered on time with recommendations implemented promptly.
If you’re confident with Facebook Ads Manager, Events Manager, and have a track record turning digital memberships into recurring revenue, let’s talk details so you can start mapping the first campaign.
Here’s how I see the collaboration working:
• Strategy & Audience – You’ll refine our buyer personas, build laser-targeted cold, look-alike, and retargeting audiences, and map each one to an offer that makes sense inside the funnel.
• Creative & Copy – From thumb-stopping ad visuals to concise, conversion-oriented copy, you’ll handle the creative process or guide my designer to ensure ads fit Meta’s best practices.
• Funnel & Tracking – Pixel events, custom conversions, and aggregated event measurement must be set up and verified so every step—from ad view to subscription—is tracked accurately.
• Optimization & Scaling – Daily performance checks, budget reallocation, A/B testing of headlines, creatives, placements, and automatic rules to keep cost-per-acquisition trending down while we scale winners.
• Reporting – A brief weekly summary inside a shared dashboard outlining spend, ROAS, CPA, and next steps. I want clear, actionable insights rather than raw spreadsheets.
Acceptance criteria:
1. Cost per subscription meets or beats our initial target after the first 30 days of optimization.
2. Pixel data and custom conversions fire correctly on checkout and inside the member area.
3. Weekly reports delivered on time with recommendations implemented promptly.
If you’re confident with Facebook Ads Manager, Events Manager, and have a track record turning digital memberships into recurring revenue, let’s talk details so you can start mapping the first campaign.