Facebook Ads Manager Setup & Campaign Specialist

Location: Remote
Job Type: Contract / Freelance
Pay: In line with industry standards depending on experience

Overview:
We’re looking for a results-driven Facebook Ads Specialist to help set up, manage, and optimize our Facebook Ads Manager account from the ground up. This role includes the initial account setup, creation and oversight of compelling ad creatives, posting of offers, and ongoing performance monitoring.

Key Responsibilities:
• Set up and configure Facebook Business Manager and Ads Manager accounts
• Integrate tracking tools such as the Meta Pixel, events, and conversion APIs
• Collaborate on campaign strategy and implement high-converting ad funnels
• Oversee creative development (static ads, video, copy) with internal or external designers/copywriters
• Launch, test, and optimize ad campaigns targeting our key audiences
• Monitor performance metrics (CTR, ROAS, CPC, etc.) and make data-driven adjustments
• Provide weekly performance reports and recommendations for improvement
• Stay up-to-date on Facebook Ads policies and best practices

Qualifications:
• Proven experience setting up and managing Facebook Ads campaigns for lead generation or e-commerce
• Deep understanding of Facebook Ads Manager, Business Manager, and ad policies
• Experience working with creatives (graphic designers, video editors, copywriters)
• Strong analytical skills and experience using performance data to optimize campaigns
• Knowledge of audience segmentation, custom/lookalike audiences, and retargeting strategies
• Ability to work independently and communicate clearly with stakeholders
• Bonus: Experience with other Meta platforms (Instagram, WhatsApp), TikTok Ads, or Google Ads

What We Provide:
• Clear offer strategy and target demographics
• Regular communication and support to ensure alignment