Facebook Ads Guru for AI Receptionist Startup

Job ID: 39109387

Budget: $15 – $25 USD

**Job Title**: Facebook Ads Expert for High-Ticket AI Receptionist Campaign (Urgent Leads → Calls)

**Project Description**:
We’re a fast-growing startup offering **custom AI receptionist solutions** (think 24/7 call handling, appointment booking, CRM integration) for industries like healthcare, legal, and real estate. We need a Facebook Ads pro to scale a *cold-to-close funnel* where prospects **call our AI sales agent** instead of visiting a landing page.

**Key Responsibilities**:
- Build & optimize FB/IG campaigns focused **SOLELY on driving calls** (not link clicks) to our AI sales agent.
- Audience targeting for high-value niches (e.g., clinic owners, attorneys, small biz CEOs).
- Implement pixel/event tracking for call conversions (e.g., "Call Started," "Call Completed").
- Design retargeting sequences using call data (e.g., target users who hung up mid-demo).
- A/B test ad angles: "Missed Calls = Lost Revenue" vs. "Your AI Employee Works 24/7."

**Required Skills**:
- Proven experience with **lead gen campaigns where the CTA is a phone call** (not form fills).
- Expertise in Facebook’s "Call Now" button, Instant Forms, and dynamic ad workflows.
- Understanding of **high-ticket B2B sales cycles** (our setup fee is $5k + $500/mo).
- Bonus: Familiarity with AI/SaaS products or conversational marketing.

**Nice-to-Have**:
- Experience with Twilio, voice AI tools, or CRM integrations (HubSpot, Zapier).
- Ability to script short video ads (e.g., "Watch our AI handle a real client call").

**How to Apply**:
1. Share **2-3 examples** of past campaigns where you drove calls (not leads).
2. Briefly outline your strategy for:
- Targeting business owners who hate missed calls.
- Retargeting users who abandoned a demo call.
3. Include the word “ROBOT” in your proposal to confirm you read this.

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Related categories: Facebook Pixel Facebook Ads