Facebook Ads: Discounted Blood Tests
Budget: $2 – $8 USD
I run a local diagnostics center and want to turn Facebook into a steady stream of self-pay patients. The single, clear message I need pushed is our limited-time discounted rates on routine blood, and urine tests. Educational content, testimonials, and other angles can wait; what matters right now is a crisp promotional offer that convinces users to book and pre-pay online or call us to schedule.
Here’s what I’m after:
• A mini-funnel built inside Facebook—ad creative, copy, and a lead or instant-form—highlighting the discounted blood and urine panels.
• Audience research and campaign setup in Ads Manager (Geo-targeting within our service radius, interests and behaviors tied to preventive health, and look-alike segments from any data we can supply).
• Ongoing optimisation, A/B testing of headlines, images, and calls-to-action, plus weekly performance summaries so I know cost per lead and appointment conversion.
• Creative must stay compliant with Meta’s healthcare ad policies and present the discount transparently—no dramatic medical claims.
I’ll provide our logo, brand colours, current price sheet, and clinic photos. You bring the ad strategy, compelling copy, and reporting discipline. If results look good in the first two weeks, I’m ready to scale the budget and explore additional offers.
Here’s what I’m after:
• A mini-funnel built inside Facebook—ad creative, copy, and a lead or instant-form—highlighting the discounted blood and urine panels.
• Audience research and campaign setup in Ads Manager (Geo-targeting within our service radius, interests and behaviors tied to preventive health, and look-alike segments from any data we can supply).
• Ongoing optimisation, A/B testing of headlines, images, and calls-to-action, plus weekly performance summaries so I know cost per lead and appointment conversion.
• Creative must stay compliant with Meta’s healthcare ad policies and present the discount transparently—no dramatic medical claims.
I’ll provide our logo, brand colours, current price sheet, and clinic photos. You bring the ad strategy, compelling copy, and reporting discipline. If results look good in the first two weeks, I’m ready to scale the budget and explore additional offers.