Facebook Ads Campaign Optimization Specialist
Budget: $25 – $50 USD
I need a results-driven Facebook Ads expert who can take full ownership of our campaigns—from strategy to daily optimization—so every dollar spent comes back multiplied. You will log into our Facebook Business Manager, build and launch new ad sets, test creatives and audiences, and continually refine targeting, bids, and budgets.
Your day-to-day looks like this: audit the current account, set up or verify pixel and event tracking, craft scroll-stopping visuals and copy, then A/B test them against lookalike, interest, and retargeting segments. You’ll monitor performance in Ads Manager, read the data, and adjust quickly to improve ROAS and lower CPA. Each week, I expect a concise report summarizing spend, key metrics, wins, and the next round of experiments.
To succeed you must already be comfortable with Facebook Ads Manager, custom conversions, CBO/ABO testing, audience building, and creative iteration. A sharp analytical mindset and an equally strong creative eye are essential because great results depend on both. If turning insights into revenue is second nature to you, let’s talk.
Your day-to-day looks like this: audit the current account, set up or verify pixel and event tracking, craft scroll-stopping visuals and copy, then A/B test them against lookalike, interest, and retargeting segments. You’ll monitor performance in Ads Manager, read the data, and adjust quickly to improve ROAS and lower CPA. Each week, I expect a concise report summarizing spend, key metrics, wins, and the next round of experiments.
To succeed you must already be comfortable with Facebook Ads Manager, custom conversions, CBO/ABO testing, audience building, and creative iteration. A sharp analytical mindset and an equally strong creative eye are essential because great results depend on both. If turning insights into revenue is second nature to you, let’s talk.