Facebook Ads Campaign Manager
Budget: $25 – $50 USD
I need a specialist who can take full ownership of my Facebook advertising funnel—from strategy through daily optimisation—so I can focus on the rest of the business. You will set up campaigns inside Facebook Ads Manager, build or refine the audiences, and launch creative variations that you believe can move the needle. Once live, you will monitor results in real time, adjust bids and budgets, refresh creatives when fatigue appears, and continually test new angles so that performance improves week over week.
I already have historic data and a few successful ads, but my goal is to scale profitably. You should feel comfortable auditing what exists, deciding what to keep, and explaining why you would change anything. Clear reporting is essential; a short weekly summary that highlights key metrics (CPA, ROAS, CTR, frequency, and spend) is enough as long as it shows the story behind the numbers.
Deliverables:
• A launch-ready campaign structure with ad sets segmented by audience intent
• At least three creative iterations per ad set, including copy tweaks and visual variations
• Ongoing optimisation for 30 days (audience refinement, budget reallocations, and creative refreshes)
• A concise weekly performance report in Google Sheets or Data Studio
I work best with someone who knows the platform’s newer tools—Advantage+ placements, CAPI, and automated rules—yet still understands manual controls. If you have a track-record of hitting target CPAs, can articulate why a test wins or loses, and enjoy marrying data with creativity, let’s talk about the next steps and timelines.
I already have historic data and a few successful ads, but my goal is to scale profitably. You should feel comfortable auditing what exists, deciding what to keep, and explaining why you would change anything. Clear reporting is essential; a short weekly summary that highlights key metrics (CPA, ROAS, CTR, frequency, and spend) is enough as long as it shows the story behind the numbers.
Deliverables:
• A launch-ready campaign structure with ad sets segmented by audience intent
• At least three creative iterations per ad set, including copy tweaks and visual variations
• Ongoing optimisation for 30 days (audience refinement, budget reallocations, and creative refreshes)
• A concise weekly performance report in Google Sheets or Data Studio
I work best with someone who knows the platform’s newer tools—Advantage+ placements, CAPI, and automated rules—yet still understands manual controls. If you have a track-record of hitting target CPAs, can articulate why a test wins or loses, and enjoy marrying data with creativity, let’s talk about the next steps and timelines.